New Musical Express
Venus doom
/2007/

For rational music fans, at least, HIM are a hard band to warm to. What with their too-beautiful-to-be-male frontman Ville Valo, and their heartagram logo becoming to tattoo artists what a short backnsides is to a barber its a fair assertion that more people have heard of HIM than have heard their music. Despite the bands claims that this is their heaviest output to date, theres little audible change to their formula of hook-laden metal melodies Valos vocals are still overdubbed to a point that Freddie Mercury might have deemed a little excessive (Venus Doom), while keyboard and guitar vie for dominance in increasingly amusing battles (Passions Killing Floor). Though its pretty easy to be the best band in their self-created genre of love metal, if you can ignore the cartoon goth twaddle that comes out of Valos mouth, youll find an extremely well-executed pop-metal album underneath.

Mike Sterry


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